Famous Thai TV star and movie actor Ploy Chermarn launched her new fragrance, Drama Queen, in suitably dramatic fashion at the Eden Zone of Central World in Bangkok on Tuesday January 8th 2013.

The shopping centre transcended into a magical world of desire for the afternoon, with a masked ball chosen as the theme for proceedings.

Marking the official launch of Ploy Chermarn’s first fragrance with Bel Perfumes, the event introduced Drama Queen to a guest list of stylists and fashionistas and to an unsuspecting bevy of amazed shoppers.

Words, photos and movie by Paul Hutton, Bangkok Scene.