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Jaguar Land Rover Opens New Flagship Showroom in Bangkok




City Automobiles has invested more than 300 million Baht to create a flagship showroom on Bangkok’s Rama 4, a location set to become the first showroom in Asia Pacific to provide ‘best in class’ service and after sales service.  The new facility aims to raise the bar for an exceptional customer experience through new world class Jaguar Land Rover Global Standards.  The Rama 4 showroom will feature 3S facilities: Services, Sales and Spare Parts - the first showroom to offer this in the entire Asia Pacific region.  This new facility will also provide the ultimate Customer Experience by bringing to life two global iconic brands - Jaguar and Land Rover - and helping to establish City Automobiles as a leading organisation through effectiveness, consistency and efficiency.



The investment in the Rama 4 showroom demonstrates a commitment to continuously improving customer quality experience, and to enriching the relationship the customer has with their Jaguar Land Rover vehicle.  All after sales services will be provided exclusively at the new Rama 4 location.


Serge Touron, General Manager, City Automobiles (above), said, “For City Automobiles and Jaguar Land Rover, the future is one of growth.  We believe that highlighting the aspirational appeal of our brands is crucial in helping us to achieve our goals by retaining existing customers and attracting new ones, providing an outstanding customer experience through our unique brand identity.  We are making sure Jaguar Land Rover stands in a class of its own as the quintessential luxury UK car marque.”


He continued, “The role of our brand identities in customer perception is critical; nowhere is this more important than in our new showroom on Rama 4.  Jaguar Land Rover customers buy for an emotional experience; owning a Jaguar Land Rover enhances their lives, therefore validating the cost of ownership. To our consumers, a Jaguar Land Rover car or SUV ensures a better quality of life.”



Facilities at the new premises include a sculpture wall, a customer lounge, a hospitality zone, a handover room and an after sales area.