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BRIC'S MILANO Opens Bangkok Flagship Store at Gaysorn Plaza

18.02.2016

 

General Manager Khun Mananya "Lyla" Vanthaneeyakul in front of the new store

 

A cocktail party heralded the arrival of BRIC’S MILANO to Bangkok on February 16th 2016, when management of the high end travel ware brand welcomed invited guests to inspect the establishment.

From a small business in Italy manufacturing bags for leading international brands since 1952, it has been more than seven decades that BRIC’S MILANO has passed on its expertise in luggage making from generation to generation, remaining rooted in its authentic and original Italian traditions.  Attention is paid to every single step, and quality is top-notch providing an alternative to mass-produced industrial luggage.  From the selection of premium materials to the sleek and timeless design, BRIC’S MILANO bags are masterpieces that come with a “Made in BRIC’S” guarantee.  It refers not just to the genius of Italian know how but also to an all too unmistakable style.

 

 

Mr. Marco Molteni, Retail Manager of BRIC’S MILANO, said that BRIC’S MILANO provides top class Italian travel ware perfectly crafted for your journey.  Founded in Italy in 1952 by Mr. Mario Briccola, the business began by manufacturing bags for leading global brands such as Lancel, Gucci, Burberry and Mercedes.  Being trusted by such remarkable brands, coupled with Mr. Briccola’s confidence in his expertise, prompted him to launch his own brand BRIC’S MILANO in 1962.  He used the first syllable of his last name and added the “’S” at the end for an American twist.  What makes BRIC’S MILANO bags unique is the premium materials used in creating beautifully designed bags that are both stylish and functional.  The bags in each collection have been designed to have an overall harmony, so users can easily mix and match across all collections.  The range includes trolley bags, hand-carry bags, business briefcases, notebook cases, and other fashion and lifestyle items for everyday use.

 

 

 

Khun Mananya Vanthaneeyakul, General Manager of Connoisseurs Lifestyle (Thailand) Company Limited, an expert in luxury goods distribution and brand management company specializing in the Thailand and Malaysian markets, official distributor of bags travel luggage brand BRIC’S MILANO in Thailand, talked about the launch of this brand in Thailand.  “Thai consumer behaviour has changed a lot.  They now travel more, both domestically and internationally.  There is thus an increased demand for travel bags and other travel accessories, especially among high-end travellers who want travel bags that fit their lifestyle needs and reflect their taste and identity.  We had an idea to introduce BRIC’S MILANO to the Thai consumers in this first and only flagship store in Thailand on the second floor of Gaysorn Shopping Centre, which is the sanctuary of taste, located right at the heart of Ratchaprasong Intersection.  The décor of this flagship store highlights simple sophistication inspired by European train travel in the past.  The design symbolizes crisscrossing train tracks.  This flagship store brings together various products for every function, whether a vacation or a business trip, addressing every fashion and lifestyle needs. BRIC’S MILANO’s popular collections include:
 
BELLAGIO: A classic-looking line recognized by its vaguely squared shape with a somewhat retro allure.  The polycarbonate luggage is durable but lightweight, enhanced by leather details using authentic Tuscan leather from Tuscany, Italy, traditionally tanned with natural materials to give it a distinctive texture and smell.  

LIFE: An all-time favourite, this collection is made of an innovative material, “mustang”, synthetic leather which is extremely durable, waterproof, scratch-proof and UV-proof, yet feels soft and supple just like authentic leather.  The lightweight travel ware comes in many designs for travellers who love an adventure. 

 

 

 

BRIC’S MILANO also officially launches its latest collection, BELLAGIO METALLO, in which the brand’s classic, iconic silhouettes are redesigned using new ultralight, durable materials combined to make this collection the perfect harmony of form and function.  The bags are enhanced with Tuscan leather trim and thoughtful details, using authentic leather from Tuscany, Italy, traditionally tanned with natural materials to give it a distinctive texture and smell.  To lend a modern touch, BELLAGIO METALLO is offered in two high shine metallic colours that give a stronger look thanks to the aluminium frame: Silver and Dark Brown, to make you stand out in any destination.  Every bag is meticulously produced by BRIC’S MILANO experts following the brand’s high standard, which reflect Italy’s leather-crafted culture.  The shell is made of innovative 3-layer polycarbonate, which is light like a feather, flexible and shock resistant.  An ultra-light aluminium frame with two locks protects your belongings and is easy to open.  The inside is designed with travellers’ needs in mind, with compartments such as an elegant leather pocket which holds business cards or magnetic cards, suiter hooks inside with locking hangers, and ergonomically designed double Japanese wheels which roll silently and swivel 360-degrees. 

 

 

 

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